Crest 3D White unveils new Brilliance collection

CINCINNATI — Procter & Gamble’s Crest 3D White has introduced the new Crest 3D White Brilliance collection, which includes Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

New Crest 3D White Brilliance toothpaste contains an Illuminating complex to give teeth shine and luster after one use, the company stated. It utilizes micro-cleansing whiteners to polish away surface stains and reaches areas between teeth to clean with a gentle foaming action.

Designed to be used in conjunction with Crest 3D White Brilliance toothpaste, the Crest 3D White Brilliance Boost contains three times the amount of stain-lifting ingredient compared with Crest 3D White toothpastes to target surface stains from coffee, tea, wine and smoking. The booster’s whitening ingredient also adheres to the tooth’s surface while releasing stains. The formula is non-fluoride and can be used daily.

“The Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost mark innovative additions to the Crest 3D White collection that will provide our consumers with a smile that is dazzlingly white, brilliantly clean and amazingly fresh,” stated Rishi Dhingra, marketing director for Procter & Gamble. “Crest 3D White now offers even more ways to whiten and clean.”

The new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost is available at Walmart and Target as of Feb. 1 for $5.99 each. They can be found in drug stores, mass retailers nationwide and on 3DWhite.com beginning March 2014.

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