JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature has relaunched its hair color line to include the enriching, shine-enhancing effects of argan oil from Morocco and strengthening microsphere technology.
The system includes both the Creme of Nature Argan Oil Intensive Conditioning Treatment, which softens and seals in moisture, and the Creme of Nature Argan Oil Treatment to lock in shine.
The microsphere technology contains small conditioning molecules that penetrate the hair shaft during the coloring process and deposit moisturizers to prevent damage, dryness and breakage. The newly improved color line also provides long-lasting color with up to 100% gray coverage and is bringing back its six most popular shades — Intense Black, Soft Black, Bronze Copper, Red Copper, Intensive Red and Ginger Blonde — and adding four new shades: Medium Warm Brown, Light Carmel Brown, Honey Blonde and Light Golden Blonde.
Each hair color system comes with a creme color hair developer, permanent creme gel hair color, Argan Oil Intensive Conditioning Treatment packet, Argan Oil Treatment ampoule, instruction sheet and gloves.
The line is available at beauty supply stores and mass retailers nationwide for $5.99