JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature has named Africa Miranda — singer, model, activist and star of Bravo's docu-drama TV show "The New Atlanta," — as its new brand ambassador. Miranda already is featured as one the models for Creme of Nature's Argan Oil from Morocco product line.
As the brand ambassador, Miranda will represent Creme of Nature in various capacities including special appearances, hosting Twitter chats, speaking at events and on panels.
"From the moment we met Africa, we fell in love with her hair," stated Teneya Gholston, marketing director for Creme of Nature. "As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural."
During this summer, she can be seen on billboards in major cities that will be featuring Creme of Nature's newest product line called Argan Oil for Curls, as well as later this year in national print ads with magazines such as Essence, Sophisticate's Black Hair, Hype Hair and Ebony.
Miranda is the founder of Be a Girlfriend Foundation, an organization created for middle school girls that provides life skills such as conflict resolution, learning about the dangers of social media and etiquette.