JACKSONVILLE, Fla. — Colomer USA’s ethnic hair care brand Creme of Nature has partnered with Look Good…Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance.
Throughout October and November, Look Good…Feel Better leaflets can be found inside Creme of Nature product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.
Look Good…Feel Better is a nonmedical, brand-neutral public service program that is comprised of beauty industry professionals who teach beauty techniques to help cancer patients manage the appearance-related side effects of cancer treatments. The organization also offers cancer patients a circle of support. Through Look Good…Feel Better, women receive step-by-step makeover learning sessions that are led by cosmetology professionals. Products are donated by various cosmetic and beauty companies.
Each free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs and hairpieces, scarves and other accessories. In addition to beauty and accessory secrets, participants receive complimentary cosmetic kits to use during the session or to continue their makeovers at home.
Along with the "Courage Is Beautiful" product inserts, Creme of Nature distributed Look Good…Feel Better brochures at hair shows, trade shows and various events, has included a link to the organization's website on Cremeofnature.com and is circulating promotional materials, such as pamphlets and posters in-house at Colomer USA's Jacksonville, Fla., headquarters.
Look Good…Feel Better information also will be shared on the brand's Facebook and Twitter pages and its blog and website.