Cracker Jack teaming with Walgreens on consumer sweepstakes

PLANO, Texas — Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday. 

"For generations, consumers have looked forward to finding that special prize inside their Cracker Jack snack packages," stated Alanna Cotton, senior director of business development for growth ventures at Frito-Lay North America. "With this promotion, we're celebrating 100 years of Cracker Jack prizes by taking the in-package prize experience to a whole new level."

Beginning Nov. 1, 30 Cracker Jack fans can redeem winning tokens inside specially marked 2 7/8-oz. bags of Cracker Jack Original Caramel Coated Popcorn & Peanuts and Cracker Jack Butter Toffee snacks at participating Walgreens stores nationwide. 

Throughout the promotion, consumers can also engage with the Cracker Jack brand and other fans on the Frito-Lay Facebook page ( The tab features unique Cracker Jack-inspired recipes, fun Cracker Jack brand trivia and the ability for fans to send virtual Cracker Jack prizes to their own Facebook friends. 

On the Cracker Jack tab, fans can also enter for a chance to win one of a total 30 Cracker Jack prize packs, including bags of Cracker Jack snacks and $50 Walgreens gift cards. One prize pack will be awarded each day.

The iconic Cracker Jack "a prize in every box" program was first introduced in 1912 as a way to bring fun and excitement to the Cracker Jack snacking experience. Over the last 100 years, the Cracker Jack brand has given away more than 23 billion in-package prizes — everything from stickers to miniature booklets to baseball cards.

Cracker Jack Butter Toffee snacks are the newest addition to the Cracker Jack product lineup. Exclusively at Walgreens stores for a limited time only, new Cracker Jack Butter Toffee snacks are available in 2 7/8-oz. bags for a suggested retail price of $1.09 each or two 2 7/8-oz. bags for $2.


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