CPGs earn top spots in memorable product launch survey

BOSTON — A recent survey regarding memorable product launches in 2010 found that — not surprisingly — the Apple iPad ranked No. 1 among this year's new innovations.

But while the iPad earned the top spot, consumer packaged goods also made their stake in this year's Most Memorable New Product Launch survey, which was conducted online by Schneider Associates, Sentient Decision Science and SymphonyIRI Group during October.

Products that made the list this year included Pretzel M&Ms, Starbucks VIA instant coffee, Huggies jeans diapers and Kleenex hand towels, which earned the No. 3, 7, 9 and 10 spots, respectively.

“Every year, the Most Memorable New Product Launch survey teaches us about where our culture is headed,” said Julie Hall, Schneider Associates EVP.

This is the ninth consecutive year that the Most Memorable New Product Launch survey has been conducted.

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