CoverGirl signs singer, songwriter and rapper Becky G

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has tapped singer, songwriter and rapper Becky G to be the newest face of the beauty brand, appearing in national TV and print advertising for CoverGirl this summer.

The 16-year-old joins a lineup of successful and inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and Ellen DeGeneres.

In the months ahead, she will debut many looks from the brand’s new collection, including ones featuring the fired-up, volumizing CoverGirl Flamed Out Mascara. Rocking the mic, her lips and nails will be in the spotlight showcasing CoverGirl Lipslicks Smoochies Lip Balm; and CoverGirl Outlast Stay Brilliant Glosstinis, which are mini versions of Outlast Stay Brilliant Nail Gloss in tropical, glossy colors perfect for summer.

In addition to appearing in national TV and print advertising for the brand, CoverGirl fans will get to know her via original content on the brand’s social properties like YouTube, which will give a glimpse into her life as a CoverGirl and rise to stardom.

“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” stated Esi Eggleston Bracey, VP and GM for CoverGirl Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the CoverGirl brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the CoverGirl family.”

 

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