Coupons drive BTS consumers into atypical channels

As many as 90% of viewers indicated coupons or savings would incentivize them to purchase back-to-school products at a new store, according to an online survey of more than 500 AccentHealth viewers conducted in July. And 66% are likely to purchase back to school merchandise at a retail pharmacy in the future — up from 38% of current purchasers. To see more Patient Views, click here.

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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