CINCINNATI — In line with the annual celebration of Cinco de Mayo, Pepto-Bismol has tapped actress Busy Philipps, star of ABC's "Cougar Town," for a campaign themed after the holiday.
As part of the Cinco de Mayo celebration, Pepto-Bismol and Philipps have partnered to help others celebrate the holiday, even while sitting at a computer. The brand has developed a pinata smash on YouTube, where viewers will be able to see Philipps' favorite way to smash a pinata. Consumers also will have the opportunity to create their own video variations.
Philipps, who said she looks forward to this holiday each year, uses Pepto-Bismol when she overindulges. "I am going to celebrate Cinco de Mayo by throwing a mini-themed fiesta, with several trays of mini quesadillas, mini tacos and mini burritos," Philipps said. "And of course, I'll be sure that Pepto has my back, 'cause knowing me, I'll over-fiesta."