Coty strengthens OPI distribution with Lena White acquisition

NEW YORK — Global beauty company Coty has entered into an agreement to acquire Lena White, the largest international distributor of OPI, which is one of Coty's power brands.

For the past 30 years, Lena White has served as OPI's distributor in the U.K. for the professional and retail beauty channels.

Through this purchase, Coty will directly lead the development of the OPI brand in the U.K., its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels.

"This acquisition is an important step in strengthening OPI's position in Europe," stated Michele Scannavini, CEO of Coty. "The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our U.K. business."

 

Login or Register to post a comment.