NEW YORK — Coty has announced that, effective July 1, Stephen Mormoris will be appointed SVP global marketing American fragrances for Coty Prestige. In addition, Johanna Businelli has been promoted to the newly created role of SVP color cosmetics for Coty Beauty.
In his new position, Mormoris will build pillars on such brands as Calvin Klein, Marc Jacobs and Balenciaga, as well as develop new luxury fashion/lifestyle brands. He also will retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners. Mormoris will report to Jean Mortier, president of Coty Prestige.
Mormoris, who joined Coty in 2001, has been the architect of the Coty Beauty fragrance portfolio, establishing fashion and celebrity brands spanning the prestige and mass markets. For example, he has developed relationships with such Coty license partners as Halle Berry, David and Victoria Beckham, Beyonce, Celine Dion, Guess, Heidi Klum, Kylie Minogue, Kate Moss and Katy Perry, among others.
He also contributed to the development of Coty's color cosmetics portfolio, which now spans entry-price brands to more premium/image-driven brands. Notably, he contributed in turning Rimmel into a value-driven global cosmetics brand. Also, he was responsible for leveraging the Sally Hansen's leadership positioning in the nail category in the U.S., creating different consumer offers in nail color, nail appliques and gel color technology, the company stated.
Businelli's role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. Businelli has developed an expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with chief scientist officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president of Coty Beauty.