Coty, Piaggio Group to develop fragrances under Vespa name

NEW YORK — Coty and Piaggio Group, a European manufacturer of two-wheel motor vehicles, have teamed up for an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.

Vespa is one of Italy's most iconic brands. A symbol of Italian style, creativity and technology, Vespa is not just a scooter, but an icon with more than 18 million scooters sold since its creation in 1946.

The duo Vespa fragrance line is expected to debut in May.

 

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