NEW YORK — Beauty company Coty has announced that Georgia May Jagger — supermodel and face of both Coty's color cosmetics brand, Rimmel, and fragrance brand Just Cavalli — has accepted an appointment as the first Coty global ambassador in the fight against blood cancer. Coty is founding corporate sponsor of Delete Blood Cancer-DKMS, a bone-marrow-donor-registration center.
As the Coty global ambassador in the fight against blood cancer, she will serve as a spokesperson for the cause and help support Delete Blood Cancer. In that capacity, Jagger symbolically lit the Empire State Building in red and white to raise awareness for the fight against blood cancer. Also attending the lighting ceremony, which is an annual tradition for the Coty-Delete Blood Cancer Linked Against Blood Cancer partnership, were Michele Scannavini, CEO of Coty and honorary chair of the eighth annual Delete Blood Cancer Gala, and Katharina Harf, co-founder of Delete Blood Cancer and gala host.
This year marks the eighth anniversary of the Coty-Delete Blood Cancer Linked Against Blood Cancer partnership, as well as the eighth Delete Blood Cancer Gala. The A-list event took place on Wednesday at Cipriani Wall Street and raised a record $4 million; in conjunction, the Empire State Building lit up the skies from sunset on Wednesday until 2 a.m. on Thursday to help raise awareness of Delete Blood Cancer and its cause, as well as to celebrate the Gala and its fundraising goals.
"We are thrilled to be collaborating with Georgia in a different capacity as the Coty Global Ambassador supporting Delete Blood Cancer," Scannavini said. "We cannot thank Georgia enough for all the amazing work she's done, not only for our brands but for this important cause."
During the star-studded event, Harf presented the "Delete Blood Cancer Award" to Evan Sohn and the Sohn Conference Foundation, recognizing the foundation's dedication to the treatment and cure of pediatric cancer. After the award presentation, the event featured two performances by pop/rock artist LP and singer-songwriter Jessie J.
In the United States, blood cancers kill more children than any other disease, and they are the second-leading cause of all cancer deaths. Many of these deaths could be prevented by a bone marrow transplant; sadly, half of patients never receive the lifesaving transplant they need, in part because there are not enough registered donors.