NEW YORK — Coty has announced the launch of Killer Queen by Katy Perry.
"When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power, and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you,” Perry stated.
Playful and daring, Perry's unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark. The new fragrance aims to capture her rebellious spirit, throwing convention to the wind.
"The Red Velvet Flower inspired this creation beginning with the richness of the burgundy red, the velvety feel reminiscent of a royal cape and its deep textured floral scent," added creator Laurent Le Guernec of IFF.
Inspired by a queen's scepter, the jewel-shaped bottle in shades of royal red and gold portrays sexy sophistication and luxury, the company said. The faceted bottle rests languorously on its side, like a loose, precious gem fit for a queen. The regality of the bottle is enhanced with a rich gold crown showcasing a custom crest capturing Perry's playful essence — regal cats, a music clef, hearts and a dagger.
"Artistic, creative and a consummate professional, Katy Perry has been an amazing partner to Coty," stated Steve Mormoris, Coty SVP global marketing. "Together with director Jonas Akerlund and photographer Tim Walker, Katy Perry helped us to create an incredible film and iconic visuals that will launch this fall when Killer Queen hits stores all over the world. We are thrilled to bring to consumers such an innovative campaign and fragrance."