NEW YORK — Coty has teamed up with modeling network Elite to develop and market a new line of fragrances.
Slated to launch in January, the collection will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion, Coty and Elite said.
Financial terms of the deal were not disclosed.
"Based on our strong licensing partnerships, our unrivaled fragrance expertise, and the global reach of the Elite Models brand, we see an opportunity to broaden the scope of our business portfolio and team up with a brand that is on the cutting edge of the fashion business," Coty Beauty Renato Semerari said.
Coty and Elite said the companies will collaborate marketing plans for the international launch, which will include a comprehensive media campaign, as well as an Elite Model Look Contest. Details of the contest still are currently in development and will be announced closer to the launch, Coty and Elite noted.