NEW YORK Coty Inc. has announced the launch of La Voce by Renee Fleming, a new limited edition prestige fragrance honoring Fleming, a Metropolitan Opera star soprano.
The company will donate its proceeds from sales of the fragrance to the Metropolitan Opera. Fleming will be the face of La Voce by Renee Fleming in all of the advertising and promotional materials.
The fragrance debut will coincide with the Metropolitan Opera’s Opening Night Gala starring Fleming on Sept. 22. Beginning in late fall, the fragrance will be sold through a select number of high-end retailers worldwide, in addition to the Metropolitan Opera’s Web site and its Lincoln Center shop in New York City.
“It is truly an honor to create a fragrance that captures Renee Fleming’s extraordinary artistry, as well as the uniqueness of the opera for the beauty of the performing arts,” stated Bernd Beetz, chief executive officer of Coty. “Our support of the Metropolitan Opera reflects our supreme dedication to philanthropy, arts and culture. We are delighted and honored to contribute to the world’s most widely heard and known opera company.”