Coty deepens Delete Blood Cancer/DKMS support with U.K. launch

WIMBLEDON, England — Beauty company Coty has announced its latest initiative in support of Delete Blood Cancer/DKMS: The Feb. 19, 2013, launch of the organization in the U.K.

Coty Inc. Supports Delete Blood Cancer UK. (PRNewsFoto/Coty Inc.)

With the Coty-Delete Blood Cancer/DKMS: Linked Against Blood Cancer partnership, Coty has backed Delete Blood Cancer/DKMS (the world's largest bone marrow-donor center) since its inception by former Coty chairman and DKMS co-founder Peter Harf.

"Coty is very proud to help Delete Blood Cancer/DKMS reach new potential donors in the U.K.," stated Michele Scannavini, CEO of Coty. "Coty cares about giving back to the communities we're a part of, and our long and rich history of supporting Delete Blood Cancer/DKMS is just one way that we put our beliefs into action."

"We are grateful for the tremendous level of assistance that we've received from Coty over the years," added Harf. "It is a cause that is very dear to so many people around the world, and it has meant so much to Delete Blood Cancer/DKMS to have the power of Coty behind us as we have built our marrow-donor registry."

Some of the key milestones throughout the partnership have been Coty's help incorporating and expanding DKMS in the United States in 2004, including providing the organization with administrative and legal support, as well as office space in New York; Coty's support of the 2009 launch of DKMS Polska; and the 2011 registration of DKMS' 2.5 millionth donor in Germany, which occurred at Coty's office in Mainz. Perhaps most important has been Coty's ongoing fundraising support for the Delete Blood Cancer/DKMS annual gala, a star-studded event that has raised more than $9 million since it was first held in 2006.

To mark the U.K. launch, Coty donated £10,000 and conducted donor drives at three of its U.K. facilities: Ashford, Henwood and Wimbledon. More than 200 potential donors were enlisted through the drives, which provided the successful culmination of the U.K. launch.

The U.K. events are just the latest employee donor drives facilitated by Coty at many of its offices throughout the world. More than 1,000 Coty employees globally have registered as potential bone marrow donors with Delete Blood Cancer/DKMS. Through the Coty-Delete Blood Cancer/DKMS: Linked Against Blood Cancer partnership, Coty covers donor registration fees for all Coty employees.

Additionally, Coty's social responsibility is demonstrated by its contributions to emergency relief in areas hard hit by natural disasters.
 


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