CHICAGO Coty Inc., whose brands include Sally Hansen, Rimmel and N.Y.C. New York Color, has renewed its business with Information Resources Inc.
Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.
In addition to consumer panel and audit services, Coty will utilize IRI InfoScan. This census-based scanner tracking service will provide Coty with data and insights to fuel more effective business analyses and decision support processes at retail. InfoScan leverages data from more than 44,000 stores on a weekly basis across the food, drug, mass and convenience channels.
“Our extended relationship with Coty solidifies IRI as the powerhouse in the beauty market information solutions space,” said Steve Johnson, executive vice president and general manager of IRI Healthcare and Personal Care Solutions Group. “IRI’s rich consumer insights will empower Coty to quickly identify potential issues and opportunities, take action against them, and ultimately leverage this information to win at the shelf.”