Costco ramps up online initiatives

ISSAQUAH, Wash. — During Costco’s quarterly conference call this week with analysts, the company touched upon some online tests underway as the online shipping battle among retailers continues to intensify.

“I mentioned before the Google test, Google Shopping Express in the Bay Area more recently in last several weeks. It's been tested in Los Angeles with some retailers, not just us, but in Los Angeles at our Culver City location and in Manhattan at our Manhattan location. And those are — both those two cities are just in the last four to six weeks,” Richard Galanti, Costco CFO, told analysts during Thursday’s conference call to discuss third-quarter results.

As previously reported, Google Shopping Express, strives to make same-day deliveries from Fairway, Walgreens, Target, Costco and other retailers to anyplace in Manhattan for $4.99 per store. That service first launched in San Francisco last year, will expand to Brooklyn and Queens in the coming months.

Galanti added that it is also testing membership signups via social media initiatives with LivingSocial and Zulily.



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