NEW YORK — Beauty trade show Cosmoprof North America has unveiled a new partnership with global subscriber beauty box company, Glossybox. The new Boutique Glossybox limited-edition box will debut at CPNA 2014 in July in Las Vegas and will go on sale to beauty consumers online in August.
Debuting at last year’s CPNA show was Beautique, a one-stop beauty shop that highlighted deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails and hair. The concept returns to CPNA this year as Boutique, a joint venture with Glossybox that enables both Glossybox and CPNA to present a unique opportunity for consumers to be the first to try new brands and products from Cosmoprof North America.
Show attendees will be able to hand pick seven deluxe samples from 20 featured exhibiting brands for a donation. All proceeds collected onsite will benefit City Of Hope, a research, treatment and education center for cancer, diabetes and other life-threatening diseases.
In August, the Boutique box will then become available for sale exclusively on Glossybox.com. The limited-edition box will feature seven products.
Cosmoprof North America will take place July 13 to 15 at the Mandalay Bay Convention Center in Las Vegas.
Glossybox is a subscription-based service from Beauty Trend GmbH. Founded in 2011 by global CEO Charles von Abercron, Glossybox is headquartered in Berlin, Germany and has since shipped more than 5 million boxes to several different continents including North America, Europe and Asia. The company’s North American operations are headed by U.S. president and managing director, Elian Pres-Gurwits. Globally, Glossybox works with more than 400 international, prestigious brands and reaches more than 200,000 subscribers a month.