LAS VEGAS — The Discover Beauty program, an initiative of Cosmoprof North America, has returned for its seventh year of matching retailers with emerging beauty brands in 2013, and CPNA has unveiled the initial Discover Beauty lineup.
Cosmoprof North America will take place July 14 to 16 at the Mandalay Bay Convention Center in Las Vegas.
Companies from all over the world must be approved to participate in Discover Beauty. For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with retailers. However, the area is open to all attendees throughout the three-day event. The initial Discover Beauty lineup for 2013 includes: African Botanics, Greenland, Jenetiqa, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella, Skin&Co Roma and VitaMan.
The Discover Beauty program is a section centrally located on the show floor combining the best of both worlds: a one-on-one customized buyer program with pre-arranged face-to-face meetings to take place in private meeting room spaces, as well as a traditional exhibition presentation.
All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of July 14 as part of a private reception.