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CHICAGO — Core Power recently was named the Official Protein Drink of the Sochi 2014 Olympic Winter Games, Fairlife announced.
"Our team has given it their all to develop a superior sports recovery drink and get it into the hands of athletes and active individuals across the country," stated Steve Jones, CEO Fairlife, the company that makes Core Power. "Nutrition experts agree that milk is one of the best sources of protein, as good for elite athletes as it is for active lifestyles. Our products contain the natural whey and casein proteins from milk, never removed from their original liquid state."
Core Power has aligned with four Sochi 2014 Team USA hopefuls, who will be featured on limited-edition Core Power bottles and appear across the brand's point of sale and social/digital media platforms to promote the high-protein drink.
The U.S. athletes selected are Emily Cook (aerial skiing), Eric Willett (slopestyle snowboard), Jazmine Fenlator (bobsled) and Jordie Karlinski (slopestyle snowboard). Core Power limited-edition bottles featuring the athletes and their bios will hit shelves in January 2014.
Core Power is available in two varieties — the Core version has 26 g of protein and 240 calories, while the Light version has 20 grams of protein and 150 calories. Core Power Core is available in vanilla, chocolate and banana while Core Power Light is available in chocolate and strawberry banana.