MEMPHIS, Tenn. — The Coppertone Solar Research Center has announced the launch of two new product lines: Coppertone Sport Pro Series and Coppertone Wet ‘n Clear.
The new Coppertone Sport Pro Series sunscreens are designed to help protect sports enthusiasts from the damaging effects of the sun, while not compromising skin’s natural hydration. The new Coppertone Wet ‘n Clear line offers families sun protection that cuts through water without needing to towel dry, while also helping to keep skin moisturized.
These new products were created by the Coppertone Solar Research Center, which studies the impact of environmental conditions on sunscreen performance. In developing the new formulas, the center’s scientists advanced their real-world testing methods to better assess how water and other elements interact with sunscreen on the skin.
Designed for conditions that trigger sweating — such as heat, humidity and intense exercise — Coppertone Sport Pro Series sunscreens are lightweight but stay on strong. Available in SPF 15, 30 and 50+, these sunscreens offer broad-spectrum protection against UVA and UVB rays and are water resistant for 80 minutes. Tests showed that the breathable formulas do not cause breakouts on acne-prone skin.
Coppertone Wet ‘n Clear continuous spray sunscreens spray on clear and cut through water to adhere to skin, so no towel drying is needed between applications. The line is available in SPF 30 and 45+, and Kids SPF 45+, and provides broad-spectrum protection against UVA and UVB rays, as well as water resistance for 80 minutes.
In addition, the brand is unveiling new packaging throughout 2012 to help consumers easily recognize its products and choose the one that is right for them. Each Coppertone line will carry a unified color scheme and clearly will communicate the product SPF, level of water resistance and broad-spectrum benefits in compliance with the FDA’s new labeling requirements.