Coppertone kicks off second year of 'Making the Sunscreen Grade' program

WHITEHOUSE STATION, N.J. — Merck Consumer Care, the makers of Coppertone, has kicked off its second year of the “Making the Sunscreen Grade” program to help parents teach their children sun-smart behaviors.

“Although my patients prioritize sun protection for their kids, many of them still don’t protect themselves. Being smart about sun protection for their own skin is a critical example to set,” said Ana M. Duarte, division director of dermatology at Miami Children’s Hospital and consultant to Coppertone. “This year’s ‘Making the Sunscreen Grade’ program has a very important message: children’s healthy sun habits begin at home with their parents.”

The program this year sends a sun-smart message to parents reminding them to encourage healthy behaviors in their children early on. As the most powerful role models for their kids, parents can impart lasting sun protection lessons that their children can take with them as they board the bus to school, join their teammates on the field, or spend the day in summer camp. According to results of an Australian survey, parents who used sunscreen and additional forms of sun protection while outdoors with their children increased the odds of their children practicing these behaviors.

With summer beckoning, Coppertone has launched its new ClearlySheer sunscreen line, which offers formulas that are fresh and lightweight, perfect for wearing under makeup as it leaves barely a trace on the skin for everyday sun protection during family activities like picnicing or spending a day at the lake. Coppertone Sport AccuSpray is a good option for activities like family bike rides and kickball, offering parents a targeted, continuous spray they can control when applying sunscreen.

 

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