PORTSMOUTH, N.H. — Coolcore on Thursday introduced Dr. Cool Recovery-On-The-Go Wraps at www.drcoolrecovery.com. Dr. Cool Recovery-On-The-Go Wraps combine ice and compression in one flexible wrap, the company stated.
"Nothing hurts more than being stuck on the couch when you want to be out enjoying your passions," stated Nick Skally, marketing director for Coolcore. "Dr. Cool wraps provide a convenient, life-friendly recovery option for today's active, overscheduled consumers."
Designed for weekend warriors, business travelers and hard core sports devotees, Dr. Cool wraps can be used as a dry compression wrap to support and protect various body parts during activities, or frozen to combine cold and compression to reduce swelling and speed recovery mid or post-activity. Users may also use Dr. Cool as a cold compress, by wetting the wrap, rolling and then freezing for 20 minutes.
The chemical-free wrap is available in three sizes and can be wrapped on any body part that needs cold therapy or simply a compression wrap to support ailments. The large is $34.99, medium is $29.99 and small is $24.99.
For 2013, Dr. Cool will team up with Walt Disney World to support the runDisney events including the Wine & Dine Half Marathon on Nov. 9 and 10 and the Walt Disney World marathon on Jan. 11. Dr. Cool has a booth at the runDisney events, where consumers can try the product and talk to experts about the best recovery options. In addition, Dr. Cool and Coolcore combined efforts with ReY.S International to sponsor the Judo Grand Prix in Qingdao, China that took place Nov. 1. Athletes and coaches traveled from around the world to compete in the Qingdao Coolcore Cup.
Also as part of the product launch, Dr. Cool will partner with the Foundation for Physical Therapy to provide doctoral scholarships, fellowships and research grants to emerging physical therapist researchers.