CHICAGO — Contigo, an Ignite USA LLC brand, announced on Thursday a new reusable tumbler with a lid that snaps shut to ensure 100% leak-proof shaking and mixing to prepare on-the-go drinks and shakes.
The AutoClose Shake and Go Tumbler from Contigo features a "trap door" design that snaps shut when the straw is removed. The tumbler is available in 16- and 20-oz. sizes and is constructed of FDA-approved, BPA-free Tritan. The tumbler features a double-wall design, which helps keep beverages colder longer and prevents sweating, or condensation build-up on the outside of the container. The entire tumbler is top-rack dishwasher safe.
"The instant success of individually-packaged flavor enhancers and mix-ins has left on-the-go consumers without the tools they need to really enjoy them," said Todd Starr, VP of marketing and product development for Contigo. "Disposable water bottles add unnecessary cost and waste, but to date they have been the best option. Our new Shake and Go Tumbler finally gives consumers a reusable solution for quickly and conveniently mixing one of these popular drinks without worry of making a mess."
According to a Contigo survey, almost 50% of consumers report using mix-in flavors or water enhancers every week. This can account for a large number of plastic water bottles being discarded, which is bad for the environment. The Shake and Go Tumbler is ideal for the environmentally conscious consumer, the company noted, and provides a safe and mess-free way to mix drinks while on-the-go.
The Contigo Shake and Go Tumbler launched online at GoContigo.com on September 3, 2013 in 16-oz. and 20-oz. designs, with suggested retail prices of $12.99 and $14.99, respectively. It will be available at Target and Meijer in mid-September in a variety of on-trend hues.
Get connected and follow us on LinkedIn for the most in-depth coverage of drug store news. Join the conversation.