Consumers shop sparingly, late for BTS

Bic Pens

New worries about the economy are affecting back-to-school shopping this fall. A recent National Retail Federation survey revealed that when shopping for back-to-school 2011, 44% of respondents said they were spending less overall, 37% were using coupons more often and half were shopping for sales more frequently.

Retailers promoted heavi­ly as consumers shopped late. Slightly more consumers said they would be shopping drug stores this year (21.1% versus 19.5% last year).


 The article above is part of the DSN Category Review Series. For the complete Back To School Sell-Through Report, including extensive charts, data and more analysis, click here.

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