When asked about attributes associated with personal products, "health and wellness" is the most common response, followed by confidence, according to an online survey of almost 700 AccentHealth viewers conducted in April. Fewer than one-third of respondents associated health, beauty and hygiene products with fashion or vanity.
To see more Patient Views, click here
Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 6,000 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.