NEW YORK Hitting retail shelves this fall is the new Diamond Dazzle Stik, which is a portable diamond cleaner that is sized to fit in a makeup bag or purse, from Connoisseurs Products.
The Diamond Dazzle Stik uses a twist-to-dispense click pen to deliver the cleansing solution to a flow-through brush. The brush has been engineered specifically to clean behind diamonds and other precious stones and their mountings.
The formula contains microfine cleansers and polishing agents combined with polymer. The polymer fills in fine scratches on the setting, increases the sparkle of the diamond and reduces future build-up of dirt.
To promote the launch, the manufacturer is launching a multipronged advertising program that includes sampling, social media efforts on Facebook, Twitter and YouTube, branded television spots and consumer contests.