STAMFORD, Conn. Conair has teamed up with Kao Brands to create a line of hair tools and appliances under the John Frieda brand name.
The John Frieda hair styling tools collection will launch in first quarter 2011 in food, drug and mass channels. The collection will include a series of hair dryers, straighteners and styling tools. The license will allow Conair to manufacturer nonelectric styling tools.
"Our relationship with the John Frieda brand is a perfect marriage of hair care leaders," stated Ron Diamond, president of Conair. "The John Frieda brand is world-renowned for hair care and great value and performance. We could not be more excited about our relationship with Kao Brands Co. and the John Frieda brand."
Added William Gentner, Kao Brands president and CEO, "Both the Conair and John Frieda brands are leaders in the art of hair transformation. Both are dedicated to leveraging our professional expertise to bring innovative solutions to the retail beauty market. The collaboration between our two companies is a natural fit. We at Kao Brands Co. look forward to the launch of an unsurpassed line of John Frieda hair styling tools."
The companies will be disclosing additional details on the line closer to the launch date.