MIAMI The Friday after Thanksgiving holiday, known as “Black Friday” because it is traditionally the busiest holiday shopping day of the year, is getting made over by CompUSA and TigerDirect to be “Pink Friday” this year. Pink Friday falls on Nov. 28 and the retailers said that they anticipate raising $250,000 or more in Susan G. Komen for the Cure foundation for breast cancer research by collecting donations and contributing part of their total sales from the day.
During a live Webcast from 8 a.m. to 5 p.m. on Pink Friday on www.CompUSA.com and www.TigerDirect.com, many items will be sold at half price with 100 percent of their profits going to Komen for the Cure.
“Pink Friday is all about giving back to the community,” said Gilbert Fiorentino, chief executive of Systemax Inc. Technology Products, the parent company of CompUSA and TigerDirect. “Between our donation and the opportunity for our customers to help assist us in this cause, we hope to raise hundreds of thousands of dollars for the charity and beat the $200,000 we raised last year.”
Customers are invited to donate $1, $5, $10 or $20 to Komen for the Cure in-store in addition to their Pink Friday purchase items.
Pink Friday events will also be taking place at CompUSA’s retail locations in markets including El Paso, Texas; Miami, Orlando and Fort Lauderdale, Fla.; and Raleigh, N.C.