Company introduces never-fried french fries to grocery freezers

LIBERTYVILLE, Ill. — Dee Amoré, the all-natural brand of Mr. Dee's, Inc., announced the launch of Dee Amoré Simply Baked — the never-fried french fries with less than 1 g of fat per serving.

According to Mr. Dee's, retail bake-at-home fries are almost always fried during processing, and sometimes more than once, and restaurant fries are often fried three times. Dee Amoré Simply Baked are 100% Pacific Northwest Russet potatoes, crinkle cut and baked with nothing but a sprinkle of sea salt — and never fried in the process. All-natural with no preservatives, Dee Amoré Simply Baked have just 0.5 grams of fat and 90 calories per serving — 89% less fat and 25% fewer calories than the leading national brand of frozen fries, the company noted.

"Our customers want healthier choices," says Pat Conway , the company's president and COO. "That usually means sacrificing indulgent foods, but we've found a way to keep this classic family favorite on the table where it belongs." While a few competitors have recently introduced similar products with a healthy fry claim, Conway says, "Many [of these products] are still being fried, and none of them are less than 2.5 grams of fat. Our product is truly unique."

All Dee Amoré products are made with a simple list of all-natural ingredients. The company's mission is to constantly challenge the status quo by creating innovative food products that are upscale, have a distinct point of difference and are made with healthy, simple ingredients.

Dee Amoré Simply Baked will be available in the freezer cases of select grocery and club stores beginning July 1, 2013.


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