Coming to a Walmart near you: Justin Bieber's My World line

NEW YORK Pop star Justin Bieber has teamed up with Etoile Nation Beauty to develop a collection of fragrance-infused accessories that will be sold at Walmart.


The My World collection includes collectible wristbands and dog tags infused with a fragrance selected by Bieber. Top notes of bergamot, lychee and pomegranate create a unisex scent. For an encore performance: cedar glimmers against a backdrop of musk, creating the signature scent.


There are four Bieber-inspired designs:

  • Icon: Uses symbols to represent his lifestyle and the youth culture he influences;
  • Energy: Captures the excitement of a Bieber My World concert, with graphics inspired by the classic Bieber pose;
  • Tour: A perfect concert memento with featured tour cities; and
  • Web: Imagery from his personal homepage.



My World is slated to hit Walmart shelves on Black Friday. The suggested retail price is $10.


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