Color sticks to it

Lip color has its groove back. According to data from SymphonyIRI Group, lipstick sales at food, drug and mass (excluding Walmart) rose about 3% to $70.6 million for the 12 weeks ended Sept. 4.


This comes as little surprise as, judging by the many makeup looks on fashion runways, it was evident that lipstick was making a comeback. Furthermore, earlier this year, market research firm NPD Group noted that lip color sales were adding to the recovery of makeup, and Karen Grant, VP and senior industry analyst, said, "as the fashion industry increasingly features bold, as well as understated, lip statements on the runway and in advertisements, lip color appears to be getting its groove back.”

 

 

The article above is part of the DSN Category Review Series. For the complete Fall Cosmetics Sell-Through Report, including extensive charts, data and more analysis, click here.

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