NEW YORK Colomer USA has relaunched its Fanci-Full line of temporary hair color and has developed a new Web site.
The relaunch marks the first major update to the brand since its original debut in 1932.
The revamped line is a thicker, mess-proof formula that promises improved color results, added shine and enhanced hair volume. The new formula also has a fresh citrus fragrance. To give it a more modern look and feel, and to help it stand out among the sea of hair coloring boxes on the shelf, the 9-ounce bottle is dressed in a hot pink hue and features a custom cap.
Beginning in November, the company is promoting the relaunch with the tagline “Never Have a Gray Day,” and is targeting women aged 35 to 54. A new Web site is slated to launch later this week.
All six shades—Bashful Blond, Black Radiance (formerly Black Rage), Chocolate Kiss, Frivolous Fawn, Plush Brown and White Minx—are now hitting store shelves with a suggested retail price of $5.99.