Colgate-Palmolive officially becomes owner of Sanex brand

NEW YORK — Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

Colgate-Palmolive said its acquisition of Sanex, a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe, will enhance the company's positions in the shower gel and deodorant categories in the region.

The company's agreement to purchase Sanex from Unilever was announced in March.

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