ATLANTA Coke Zero is looking to give football fans a chance to win once-in-a-lifetime experiences with its new contest.
Coke Zero's Playbook of Possibilities will launch an online game to challenge fans to use their knowledge of and passion for football to create their own plays for chances to win exciting prizes, including a grand-prize trip to the Chick-fil-A Bowl in Atlanta on Dec. 31. The Playbook Challenge game runs from Aug. 31 to Oct. 25, and players can participate every day for a chance to earn more points and more chances to win.
“With its Playbook of Possibilities, Coke Zero is giving fans a way to enjoy the college football game day in a whole new way,” said Bill Kelly, SVP Coca-Cola trademark brands at Coca-Cola North America. “Just as Coke Zero defies convention by offering real Coke taste and zero calories, we’re giving football fans a chance to win great prizes and experiences when they explore new possibilities.”