ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."
The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.
The partnership to make the drinks was reported Tuesday in the Wall Street Journal. The newspaper reported that the four Oenobial drinks will be made of mineral water, fruit juice and nutrition additives. The news comes as Coca-Cola struggles to increase sales in Europe, with sales volume up just 1% in the third quarter.