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Coca-Cola releases special-edition Taylor Swift Diet Coke cans

Cans part of multi-year partnership with pop singer

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.

"The Taylor Swift collector's edition Diet Coke can is a way for us to celebrate the individuality and creativity that inspires people to achieve their dreams and be anything but ordinary," Diet Coke associate brand manager Lauren Radow said. "Taylor's message is simply extraordinary. We couldn't have said it better ourselves."

 

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