Coca-Cola reintroduces diamond-label bottle branding

ATLANTA On Wednesday, Coca-Cola of North America introduced a limited-edition 8.5-ounce, straight-sided “1906 Diamond Label” bottle, available in four-packs.

From 1900 until it switched to the famous contours in 1916, Coca-Cola used a diamond-shaped label to set its product apart from the competition’s. Along with the instantly recognizable Coca-Cola logo in Spencerian script, the diamond label bore either the words “Atlanta, Ga.” or the signature of Asa Candler, who was president of The Coca-Cola Co. at the time.

Few diamond labels have survived on true vintage Coke bottles with the straight sides, so collectors highly value the original bottles with the label intact.

Login or Register to post a comment.