ATLANTA The Coca-Cola Co. on Thursday announced that it has entered an into a distribution agreement with its bottling partner, Coca-Cola Enterprises, and Glaceau distributors for its newly acquired Glaceau brands smartwater, vitaminwawter and vitaminenergy.
Beginning November 5, CCE will carry all major packages' sizes and flavors for the brands in the most U.S. territories and channels. Several current Glaceau distributors, including Big Geyser in New York City and Haralambos in Los Angeles County, also will continue distribution of the brands in their respective territories. In such channels as foodservice customers, club and natural food stores, distribution of the Glaceau portfolio will be manages directly by the Coca-Cola North America Glaceau unit.
CCE will work with Coca-Cola North America and Glaceau over the next 60 days to ensure a smooth distribution transition. The impact of the Glaceau acquisition on 2007 results is not expected to be significant.