Coca-Cola celebrates London 2012 Olympic Games with latest campaign

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

As part of the campaign, Coca-Cola has rolled out limited-edition packaging for its beverages. The specially designed cans and fridge packs showcase action-shot silhouettes of Coca-Cola 8-pack of athletes, including: David Boudia (diving); Henry Cejudo (wrestling); Marlen Esparza (boxing); John Isner (tennis); Shawn Johnson (gymnastics); Jessica Long (paralympic swimming); Alex Morgan (soccer) and David Oliver (track and field). The athletes also are highlighted in eight new ads, which have debuted across the networks of NBCUniversal.

The campaign also is supported with online engagement and promotions; a Coca-Cola Times Square billboard that will feature fans' photos and messages, which will debut on July 18; and more. Additional information can be found on Coca-Cola's website.

"The new work captures the individual stories of support of our athletes on their Olympic journeys," said Katie Bayne, president and general manager of sparkling beverages at Coca-Cola North America. “Just like Coke, the energetic stories are all about patriotic optimism.”

Recommended stories

Login or Register to post a comment.