OAKLAND, Calif. — Clorox has partnered with the National Association of Hispanic Nurses to launch a new healthcare resource for Hispanic families.
Clorox and NAHN said the Hispanic Nurses Network consists of Spanish-speaking nurses in Miami, Los Angeles, Chicago and New York, who will act as healthcare advocates to share health information and educate Hispanics on how to keep their homes healthy through media interviews at local outlets and Q&A sessions at Facebook.com/CloroxLatino.
"Research shows that Hispanics are less likely than non-Hispanics to have access to preventive health services and healthcare information," Clorox marketing manager Jay Stilwell said. "Since nurses are often a family's first stop for healthcare services, we created the Hispanic Nurses Network to serve as a resource on health and wellness matters to U.S. Hispanic families."
As part of the Hispanic Nurses Network launch, Clorox and NAHN said healthcare expert and VidaySalud.com founder/editor in chief Aliza Lifshitz also will provide support and recommendations for the Hispanic Nurses Network, as well as health content for the Clorox Latino Facebook page.
"There is nothing more important in life than being healthy," Lifshitz said. "As a doctor and as an editor in chief of VidaySalud.com, I am very well aware of the need Hispanics have for healthcare advice, and that is why I applaud this initiative and truly believe that the Hispanic Nurses Network will help people stay informed."