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EMERYVILLE, Calif. — Clif on Thursday launched a new line of performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. In combination with Clif Shot Bloks and Clif Shot Energy Gel, the Clif Shot Portfolio now effectively covers athletes’ needs before, during and after activity.
Clif Shot Electrolyte Hydration Drink Mix is made with 90% organic ingredients and is crafted with sodium and other electrolytes, and a multiple source carbohydrate solution to aid in fluid transport, absorption and retention. The 4% multiple source carbohydrate solution helps optimize gastric emptying while maintaining carbohydrates’ positive effects on rehydration. The low percentage carbohydrate solution makes Clif Shot Electrolyte Hydration Drink Mix less sweet and lighter tasting than other sports drinks. Team Clif Bar athletes have remarked that fewer carbohydrates and less sugar allow them to drink continuously during long athletic outings.
Clif Shot Protein Recovery Drink Mix is made with 70% organic ingredients and is formulated to help the body recover immediately after activity and prepare for the next workout. Each serving contains 10 grams of whey and casein to help maximize the body’s muscle-building potential and prevent muscle breakdown. The organic glucose in Clif Shot Protein Recovery Drink Mix works to help restore muscle glycogen while the sodium replenishes what is lost during activity.
“All ingredients in Clif Shot products serve a purpose, so athletes can feel confident that what they’re eating and drinking will help them perform,” stated Chris Randall, Clif Shot brand manager. “Made by athletes and foodies, [these products] deliver the nutrition athletes need so they can stay out longer and recover faster.”
Clif Shot Electrolyte Hydration Drink Mix is available in lemon lime-ade and cranberry razz. It is available in single-serve stick packs for portability with a suggested retail price of $1.99 and stand-up pouches for home use for a suggested $19.99. Clif Shot Protein Recovery Drink Mix is available in orange mango and chocolate. It is available in single-serve packets at a price of $3.29 and stand-up pouches with a suggested retail price of $24.99.
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