EMERYVILLE, Calif. — Clif Bar on Wednesday kicked off its sixth annual 2 Mile Challenge, partnering with cyclists to donate $100,000 to bike advocacy nonprofits when riders choose to pedal their bikes instead of drive cars for trips 2 miles or less.
“Joining the 2 Mile Challenge is an easy way to do something good for the environment, while having fun and interacting with the bike community,” stated Ryan Mayo, environmental activism manager at Clif Bar. “As a company that makes food to support people on-the-go, we strive to help sustain the planet for a better future and hope to inspire others to make small changes in their everyday lives to protect the places where people play.”
This year, every bike trip logged by participants in the 2 Mile Challenge is worth $1 for a regional bike advocacy nonprofit, up to a pre-determined monthly dollar cap. Clif Bar will select a new nonprofit each month to benefit from rider miles. All told, the nationwide campaign will donate $100,000 to grassroots bike organizations throughout 2012.
In May, the 2 Mile Challenge donated $6,590 to BikeWalkKC, the unified voice for active living in Kansas City. The Los Angeles County Bike Coalition will benefit from the 2 Mile Challenge in June. Other bike advocacy beneficiaries will be chosen as the year progresses, the company stated.