EMERYVILLE, Calif. — Clif Bar on Tuesday introduced Kit’s Organic Fruit + Seed, a snack bar made with all organic fruit and seeds. Kit’s Organic Fruit + Seed is the vision of Kit Crawford, owner and co-chief visionary officer of Clif Bar, whose passion for organic farming and kitchen-crafted food inspired this bar. Motivated by her own experiences on her family farm and in her kitchen, Kit’s Organic Fruit + Seed is made with only a handful of ingredients and no added sugar.
Kit’s Organic Fruit + Seed is launching at a time when consumer interest in seeds is increasing. From new community gardens to regional seed libraries, the public continues to examine how the seeds we sow affect the quality, nutrition, cost and environmental impact of food. As president of the Clif Bar Family Foundation, Kit Crawford spearheaded the launch of Seed Matters, an initiative designed to improve and protect organic seeds to ensure an adequate supply of nutritious and productive crops that benefit people and the planet.
“I’m constantly amazed by the power of seeds. They may be small, but they are mighty — surprisingly nutritious and come in so many interesting flavors and textures,” Crawford said. “In crafting Kit’s Organic Fruit + Seed Bar, we’ve combined some of my favorite organic fruits and seeds to create delicious new flavors of our own that we can’t wait to share with our fans.”
Kit’s Organic Fruit + Seed joins Kit’s Organic Fruit + Nut to round out a portfolio of nutritious and organic snack bars. The entire line is USDA-certified organic, gluten-free, soy-free, dairy-free and contains 200 calories or less.
Available in four flavors — Apricot Sesame Seeds, Cherry Pumpkin Seeds, Lemon Vanilla Chia Seeds and Coconut Sesame Seeds — Clif Kit’s Organic Fruit + Seed bars are available in natural food stores and at ClifBar.com at a suggested retail price of $1.59 per bar.