EMERYVILLE, Calif. — Clif Bar & Co. on Monday introduced its latest line of snack bars — Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate. Crafted with 70% organic ingredients, Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate deliver a convenient and gluten-free snack that supports today’s on-the-go lifestyle, Clif Bar noted.
“At Clif Bar & Company, we aim to create quality organic food that people love to eat, nourishes their active lives and is good for them and the planet,” stated Kevin Cleary, CEO Clif Bar & Co. “Our athletes and foodies joined forces in the Clif Kitchen to build a better snack bar by carefully selecting and combining high-quality ingredients that taste great and are nutritious.”
People are increasingly recognizing the advantages of food made with organic ingredients, Clif Bar said. A survey released in January 2013, conducted by the Organic Trade Association, found that 81% of U.S. households surveyed said that they are purchasing organic food. To date, the total organic ingredient usage for Clif Bar & Company totals more than 425 million pounds.
All five flavors of Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate are 200 calories or less, low glycemic and a good source of fiber. Suggested retail price for a single bar is $1.49, while a multipack of five bars should sell for $5.99.