NEW YORK — ClearVia, a probiotic that naturally supports the body's ability to metabolize alcohol, launched nationwide on Wednesday. A proprietary probiotic blend, ClearVia helps the body's natural ability to break down alcohol while sleeping so after a night of enjoying a few drinks busy professionals can wake up clear and ready to take on their day, the company stated.
"We designed ClearVia for the social drinker who has lots of responsibilities balancing work and family and can't afford to miss a beat," stated Mauro Pennella, president ClearVia Labs. "It's a great aid for the professional who often socializes with clients as part of their work."
ClearVia specifically works by providing support to the liver so it can better metabolize alcohol. The probiotic blend helps turn acetaldehyde, that is formed when the body incompletely metabolizes alcohol, into mild acetic acid (vinegar). The more acetaldehyde build up someone has in their body the worse off they will feel in the morning.
The single-use, fast-dissolving orange flavored packets can be taken with water. According to a recent Gallup poll, nearly two thirds of Americans drink alcohol. Most Americans who drink alcohol do so regularly, as 67% reported having had at least one drink in the past week; 32% of Americans reported they had between one and seven drinks in the past week.
As people age, their body becomes less efficient at metabolizing alcohol. The activity of the enzymes necessary to process acetaldehyde decreases, which means it spends more time hanging out in the body causing unpleasant feelings in the morning.
ClearVia is currently available on Amazon and directly from ClearVia.com starting in May. It's available for a suggested retail price of $14.99 for five single packets or $24.99 for 10 single packets. In addition, ClearVia is also available to be purchased in bulk of 50 single serve packets.