PARSIPPANY, N.J. In an effort to promote its new pimple blocker pen, Clearasil has hosted a dance crew battle in New York City.
On Tuesday, five of the top teenage dance crews battled for the title of the First Clearasil Dance Crew, on the stage at the Hard Rock Cafe in Times Square. Hosted by actress Michelle Trachtenberg, the first ever Clearasil Pimple Blocker Battle will feature the elite in young dance talent, who competed for a prize package worth over $10,000 and a year contract with Clearasil.
The top five crews, named Beat Blockerz, Cheerasil, CompleXion Crew, Spot Stompers and Ultra Cru, were chosen at a casting call held in February. Each of these dance crews will perform at the Clearasil(R) Pimple Blocker Battle in front of an esteemed celebrity panel of judges, including former "Dancing with the Stars" champion Drew Lachey, Disney star Alyson Stoner and celebrity choreographer GEO.
The dance crews will compete to promote Clearasil's new Ultra Pimple Blocker Pen. The Clearasil Ultra Pimple Blocker Pen works quickly and effectively to help stop a pimple in its tracks. Crews will incorporate the Pimple Blocker Pen as they pop, lock and drop to their favorite dance tracks.
After each of the five crews has performed, the judges will select their top two crews. The bottom three crews will then be asked to perform a freestyle routine before the judges make their final deliberations and select the third crew. These three finalists will then go on to compete in the online competition, set to kick-off on the Clearasil Web site in the days following today's battle.
All those in attendance and everyone at home will be encouraged to visit clearasil.us/pimpleblockerbattle beginning on April 9th, to watch the play back of the top three dance crews and vote for their favorite. Clearasil encourages all of America to join the 'battle' against acne as they crown the very first Clearasil Dance Crew.