NEW YORK — Unilever’s Clear Scalp & Hair has partnered with NBC's "The Voice" for season six as the official hair care sponsor of the singing competition.
The multiplatform partnership will include custom content featuring personal stories of past "Voice" artists to celebrate resilience together with Clear Scalp & Hair. In addition, as part of the initiative, Clear Scalp & Hair will join NBC's "The Voice," as the official title sponsor of "The Voice Live Tour" to launch summer 2014 across the United States.
Viewers also will have the ability to directly engage with the tour and an artist from "The Voice" to participate via social media platforms. "The Voice" premieres Feb. 24 on NBC at 8/7c. "The Voice Live Tour" will be produced by Talpa Media USA.
Timed with the brand's debut as the official hair care sponsor of "The Voice" for season six, Clear Scalp & Hair has launched its new advertising campaign surrounding its message of resilience, featuring international supermodel and Clear Scalp & Hair global brand ambassador Miranda Kerr.